Press Release


What's New?

Odessa, FL: No one gets up in the morning saying, "Today I plan to eat lots of unnecessary artificial chemicals and maybe half the fiber and nutrients I need." But by bedtime, that may be exactly what happened.

It's hard to control what you eat. Now experts tell us we should eat something every three hours. But how and what?

Seitenbacher America has just introduced eight nutrition/snack bars with something for everyone (including those who cannot eat gluten).

Want a low fat, delicious, chocolate-fruit treat? Choose Choco Apricot Bar - a moist German-chocolate covered, dried apricot bar with 20% DV of fiber, 10% DV of iron and just 2g fat.




Maybe you crave a rich bar cookie. Natural Cereal Bar's for you! A fresh-grass fragrance with the unusual texture of ground nuts and seeds, then - wow - it dissolves with all the rich, sweet pleasures of cheesecake. 6g fat and half a bar is plenty.

Natural Energizer is solid raisins, peanut kernels, chocolate, hazelnut kernels and sunflower seeds and tastes as good as any high fat, naughty candy.

For athletes, the Fitness Bar packs high percentages of 15 nutrients into a chocolate covered bar with just 8 grams of fat, 400mg magnesium and 1000mg calcium.

And there are three more! But best of all - every Seitenbacher ingredient is 100% natural: No GMO, suphurated ingredients, artificial colors or flavors. No cholesterol.

Find the bars and other Seitenbacher foods in many Florida health food stores, order online at or call 727-376-3000.




In an immaculate Odessa warehouse, you'll find over 50 different totally natural, very satisfying health foods - imported from Germany and waiting to be shipped to retailers and distributors in all parts of country.

"We don't know how many people in Florida are even familiar with muesli, but we do know that once someone tries any of our varieties, a lifelong customer is born."

Mueslis are Seitenbacher's flagship products and its calling card to new markets. The company, located near Heidelberg, has been selling through distributors and directly to some large chains in the US for years, but in 2005, it look the next step, opening the distribution center in Florida.

"In Germany, there is a large demand for totally natural and organic foods in all grocery stores, not just in health food stores," says company founder Willi Pfannenschwarz. "I believe that the American market is moving more and more to natural foods which do not introduce foreign chemicals into our bodies and which give us all the benefits of the whole grain. That is what everyone would want - mentally. But such foods are not always appealing. We have worked for years to be sure our products are extremely flavorful, with hearty, satisfying textures. Our mueslis are delicious by any standards. If they were not, we wouldn't even be here."

So how did Seitenbacher make its "health food" even better tasting than most mainstream food? By filling the recipes with what we usually find only in small amounts and think of as "treats."

For instance, in Berries and Almonds Muesli, only two ingredients are grain. The others are raisins, sliced almonds, sunflower kernels, dried raspberries and dried apples (in that order).


Although most varieties are simpler, Muesli for Active People has 18 ingredients - 8 fruits, 4 grains, 4 nuts, soy kernels and pumpkin seeds! Imagine how satisfying that combination would be with milk or yogurt - and with only 160 calories (3g fat) per 1/2 cup serving.

Three muesli varieties are USDA Organic and wheat free. Another is totally gluten-free.


Other gluten-free products are pastas, cereals, seasonings and gummy candies. A growing number of Americans cannot eat gluten and it's important to Seitenbacher to provide them with all-natural, whole grain products.

Just last month, eight snack-nutrition bars - all gluten free - were introduced. The line ranges from Chocó Apricot bars, German-Chocolate covered raw fruit bars with just 2g of fat, to the powerhouse Energy Bar of pure almonds, honey and chocolate (15g).

In between is the Fitness Bar (20 nutrients including 20% of your protein DV and 80% of calcium), Xtra Fiber Bar and Natural Energizer, which is solid raisins, peanut kernels, chocolate, hazelnut kernels, sunflower seeds. (You would swear that this bar cannot possibly be healthy... But find one unhealthy ingredient!)

Seitenbacher products are carried in most Florida health food stores - and look for them soon in your neighborhood supermarket!





"Name a meal that´s boring." Most Americans would say, "Breakfast." We´d all love to stride out the front door every morning feeling physically full, healthy and proud of ourselves. But what food can do that?

 Many say it´s arrived from Germany. Can you be bored eating your favorite yogurt or beverage with a mixture of 18 different fruits, grains, seeds and nuts (the total ingredient list of Seitenbacher Muesli for Active People)? Imagine the different textures and flavors!

 After 27 years of success in Germany (carried in 8,000 European stores), Seitenbacher opened a Distribution Center near Tampa in early 2006. Muesli´s top their line of 55 all-natural products. There are 10 varieties, formulated to meet different nutritional goals including three Organics, a Gluten-Free, Senior Formula and Men´s Formula.


Seitenbacher founder Willi Pfannenschwarz is descended from German millers dating back to the 1600´s. As a very young man he started questioning the health results of removing whole grains from our diet and experementing to make whole grain products delicious and visually appealing.

 "The worst mistake I ever made was calling this product Muesli," he laments. "So many people thought our product would be dry and thought, powdery with no pleasure. Ours are filled with the best quality, freshest, fruits, European hazelnuts, all kind of flavorful seeds and nuts. That´s why people love them."

Florida has proved to be a good choice for Seitenbacher America because so many vacationers discover Seitenbacher and carry their passion for it home - to order online, tell their friends and urge their grocers to carry it.

To date, Seitenbacher is carried by most Florida health food stores (including all Florida Whole Foods)





SEITENBACHER is a family-owned manufacturer of natural and functional foods. Seitenbacher was founded in 1980 and today has 121 employees and is located in southwest Germany near Heidelberg. The brandname

SEITENBACHER has been registered with the United States Patent and Trademark Office. Reg. No. 1,978,728. The name SEITENBACHER comes from the river where the owner Willi Pfannenschwarz was born. SEITENBACHER has got the most modern and efficient production technique.



The finest European Muesli loaded with the finest hand selected ingredients. SEITENBACHER Müslis have a great taste and are very healthy. Claims: no sweeteners added, no preservatives, no artificial flavors and colors and a good source of fiber. It is preferably eaten with milk or yogurt as a breakfast cereal or office lunch.


Line with 8 products: Muesli #1 Fruit & Nuts, Muesli #2 Berries & Almonds, Muesli #3 For Active People, Muesli #4 Mens Formula, Muesli #5 Choco Max, Muesli #21 100% Organic (loaded with nuts), Muesli #22 100% Organic (loaded with fruits), Muesli #23 100% Organic (loaded with seeds). Muesli are packed with 6 bags per case.


SEITENBACHER Fruity Sunhats are a healthy version of Jelly Fruits and Fruit Gums. The first product had the shape of a hat which symbolizes health and protection against diseases.


Today the Seitenbacher sunhats look like animals, fruits e.t.c. to be atractive to chiltren too. Claims: vegetarian, no gelatine, a good source of fiber, based on real fruit instead of gelatin, no artificial flavors, no preservatives, wheat-free, starch-free and gluten-free.

 Isn´t it a good idea to have sweets with healthy functions? Our line consists of 12 products: Fruity Sunhats Strawberry, Fruity Sunhats Black Currant, Fruity Sunhats Cherry, Fruity Sunhats Passion-Fruit. Roses For You, Ginger Pandas, Elberry Witches, Honey Carlies, Vampiers Lunch, Smooth Lions, Cherry Dolphins, Straberry Aligators. They are packed in displays of 12.


SEITENBACHER Home-Baking Assortment

Natural Sourdough ready to use, All-Natural Active Dry Yeast and Flour Mix for German Sourdough Bread are three great products for homemade bread. This bread can either be made in a bread machine or in a regular oven.This high quality bread has a homemade taste and is easy to prepare.

Each product is sold seperatly. Therefore, the consumer can use either the ingredients from home or use our pre-packaged products. SEITENBACHER Sourdough is a real liquid sourdough and is one of the biggest innovations in homemade bread. Sourdough 10/2,65 oz. Dry Yeast 16/2x0,35, German Sourdough Bread Flour mix 6/16 oz. NEW all in one pack.


There are many bars on the market, but nothing like SEITENBACHER bars. Each bar is divided into two pieces. Fitness Bar, Muesli Bar, Energy Bar, Apple Bar, Apricot Bar and Banana Bar.

They are of outstanding quality and made of real fruit. Claims: a good source of fiber, wheat-free, no artifical colors and flavors, no preservatives, cholesterol free, vegetarian, very low sodium. Packed in cases of 12/1.8oz.